the best beer today and tomorrow

Contact Us

  Regular Hours:

    Mon. - Thurs.
       8am -9pm 
   8am - 9:45pm
noon - 6:30pm...ish



Jakes Discount     Liquors and Wines
96 North St. (rt 34)
Auburn, NY 13021 

 * We're located right up the street from The Holiday Inn, and around the corner from The Hilton Garden Inn !

Phone: 315-253-8512


    we now
accept AMEX!

"Try some new wine...it will be fine!"

Welcome to Jake's Discount Liquors & Wines

JAKE'S DISCOUNT LIQUORS & WINES is a small personal family run business operating for over 50 years . Our philosophy is  to offer unique and diverse wines and liquors at every price point. . We are always searching for everyday and special wines and liquors for your enjoyment. Some you will recognize, while most will be new and exciting to you!  Our inventory is always growing and changing, and we will happily search for your special requests. We will even deliver to your home or business!

"You have to be Different, Great or First"  ~ Loretta Lynn



all 750ml                                      $5.99

or assort your favorites      2/$9.99

case price(12bottles)            $49.99




Jake's Wine Rack Sampler .................................................. $5.99 each or 2/$9.99 (750ml)




"Drink the wine...not the label!"

all 750ml        $5.99
or assort your favorites 2/ $9.99
case price (12btls.)         $49.99
featured wines on "the rack"...




Tormentoso Mourvedre 

A complex nose of berry fruit that is complemented by Fynbos (heather/bracken) and spice aromas. The palate is layered with flavors of cloves, leathery spice and red fruit. A dry and savory finish.


Franschhoek Cellars The Stonewalker Cabernet Sauvignon

Pleasant fruity aroma's of blackberry, black cherry, plum and a bit of oaky vanilla. The wine tastes smooth and fruity with sweet and juicy blackberry and raspberry flavors plus a nice bit of spice. It is medium-bodied with good oaky tannins  The finish is dry and medium-long and features sweet fruit that turns into lingering chocolate notes.

Rosemount Diamond Shiraz 

Syrah/Shiraz from Australia, the Diamond Label Shiraz has a full-bodied, juicy-sweet palate with cherry, chocolate, cherry pip and plum flavors. The finish is supported by well-balanced, long, silky smooth tannins. It is this fantastic balance that allows for great drinkability.
 JH 90points

Chateau La Paws Merlot

A medium-bodied, velvety wine brimming with ripe plum and juicy black cherry. The palate is supple and smooth with succulent cherry-berry middle and lasting tannins. Oak aging lends a hint of warmspices and structure.

Boschendal The Rose Garden Rose 

Rosé from South Africa, vibrant salmon pink with enticing crushed summer berry aromas that carry through to a soft and juicy palate bouncing with succulent ripe strawberries, raspberries and mulberries tinged with a hint of spice, finishing with great balance and freshness and fruity intensity.  A beautifully balanced fruity blend with broad drinking appeal. 


Douglas Green Sauvignon Blanc
Beautiful notes of pineapple and crisp green apple on the nose.  Prominent grapefruit taste at the beginning  A nice crisp and light sauvignon with a citrus tendency.


Neil Ellis Sincerely Chardonnay 

Chardonnay from South Africa, the Sincerely Chardonnay has attractive green tints followed by light lemon and lime aromas with green apple. A focused palate with citrus fruit and an elegant long finish.
Lindemans Bin 65 Chardonnay 
Lindeman's most well-known wine - a contemporary style of Chardonnay with generous flavors and refreshing finish. Straw colored. Aromas of fruit salad, peach, fig, rockmelon and toasty oak. Medium bodied with a fresh, crisp finish.
Obikwa Pinot Grigio
Boasts a fresh and fruity taste thanks to the dried peaches and apricot infused in the flavor. There is also a hint of lychee on the nose.





                       Jake's Wine Rack Wines

      available for only $5.99 each (750ml.) or 2/$9.99,

                  case (12 bottles) price $49.99


See more specials at 4 Wine Lovers or $5.99 Wine Rack


Liquor Specials

Kinky Flame Cinnamon Whisky

A hot fusion of premium whisky and natural cinnamon flavors.


View More Liquor Specials