the best beer today and tomorrow

Contact Us


Firday & Saturday
8:00am - 9:45pm

noon - 7pm..ish

8:00am - 6:00pm...ish
Regular Hours:

    Mon. - Thurs.
       8am -9pm 
   8am - 9:45pm
noon - 6:30pm...ish



Jakes Discount     Liquors and Wines
96 North St. (rt 34)
Auburn, NY 13021 

 * We're located right up the street from The Holiday Inn, and around the corner from The Hilton Garden Inn !

Phone: 315-253-8512


    we now
accept AMEX!

"Try some new wine...it will be fine!"

Welcome to Jake's Discount Liquors & Wines

JAKE'S DISCOUNT LIQUORS & WINES is a small personal family run business operating for over 50 years . Our philosophy is  to offer unique and diverse wines and liquors at every price point. . We are always searching for everyday and special wines and liquors for your enjoyment. Some you will recognize, while most will be new and exciting to you!  Our inventory is always growing and changing, and we will happily search for your special requests. We will even deliver to your home or business!

"You have to be Different, Great or First"  ~ Loretta Lynn



all 750ml                                      $5.99

or assort your favorites      2/$9.99

case price(12bottles)            $49.99




Jake's Wine Rack Sampler .................................................. $5.99 each or 2/$9.99 (750ml)

El Gato Negro Malbec

Deep red color with intense violet tints. Fruity aromas, full of blackberries,

blueberries and plums define the nose. A soft, rich mouth-feel with sweet,

subtle tannins, lead to a round, lingering finish.


William Hardy Langhorne Creek Shiraz

A full-bodied red wine with intense fruit flavours of fresh blackberry

& mulberry accompanied by rich black pepper & vanilla spice.

Lineman's Bin 99 Pinot Noir 

Nice easy drinking pinot. Light ruby color in the glass. Aromas of rich raspberry

and blueberry notes. The flavors are darker and deeper than the nose. Dark cherry,

blackberry and raspberry flavours and nice medium acidity and firm tannins.


Urlo Red Blend 

Deep ruby red with purplish overtones, this wine has intense aromas of black cherry, prunes

and vanilla with notes of mint and Modenese Balsamic. Fruity and fragrant, Urlo is a full-

bodied wine with flavors of prunes, cherries, blackberries and blueberries. A long and

persistent finish features silky tannins and lingering vanilla notes.

Peter Brum Spatlese Riesling
This reisling from Germany is a fruity and mellow white
wine with a good balance of fruitiness and acidity.


Santa Rita 120 Sauvignon Blanc

Is crisp and refreshing. Its fruity aroma of citrus blossoms and peaches is well balanced by delicate

herbaceous undertones. Fruity and floral characteristics enhanced by a pleasant acidity intensify the

wine’s freshness and smooth lingering on the palate.

Urlo Pinot Grigio 

Pale straw yellow with floral, white grapefruit and citrus aromas. Fruity and fragrant

this wine is ligth to medium bodied with citrus notes and a distinct minerality. A 

lingering finish with notes of grapefruit zest, stone and a hint of grass.


Hardys William Hardy Chardonnay 

Medium pale straw color. Intense aromatics of melon and white peach, combined with notes

of spicy oak. A fresh, full bodied Chardonnay with lemon zest and white peach flavors,

complemented with subtle oak. A well balanced wine with a creamy smooth texture.




                       Jake's Wine Rack Wines

      available for only $5.99 each (750ml.) or 2/$9.99,

                  case (12 bottles) price $49.99


See more specials at 4 Wine Lovers or $5.99 Wine Rack


Liquor Specials


Dr. Mcgillicuddy's Apple Flavored Whiskey

Honey, Blackeberry, Peach & Apple

30% ABV. ... These fine, smooth whiskeys come in four distinct flavors, all of which are a very quaffable 60 proof, making them perfect to mix with other liquors. The apple flavor is crisp with just a hint of tartness, while the blackberry flavor is deeply fruity and intense.













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